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Programming for
Twentysomethings
Most of the largest
generation in history,
Gen Y, are now in their
twenties. Continuing
education is important
to this group but their
expectations for
programming differ from
their parents. Find out
the latest trends and
techniques to capture
and keep the interest of
this huge audience.
Monday, 9:00 AM, Heather
Dimitt
Using Social Media to
Reach Adult Students
Learn how to engage your
students, develop new
opportunities, reach
target markets and grow
relationships through
social media including
Facebook, Twitter,
LinkedIn, and Google+.
Monday, 9:00 AM, Kathie
Beckett
Marketing Youth Programs
Marketing youth programs
can be a balancing act.
You have to rouse the
interest of Gen Y and
Gen Z. However, you also
need to win the approval
of their parents.
Discover the print,
social media, mobile and
other methods that can
gain attention and
generate registrations.
Monday, 10:00 AM,
Heather Dimitt
Course/Curriculum
Partners: Roundtable
Do you currently use or
are considering
curriculum or course
partners to offer
educational programs?
Share ideas, ask
questions, and network
with others in this
roundtable discussion.
Monday, 10:00 AM
Trends in Marketing
At its core, the purpose
of marketing is to
trigger people to buy
your product or service.
In recent years the
methods and tools to
achieve that goal has
expanded greatly.
Generational, email,
social media, mobile,
and business to business
marketing are some of
the hottest trends right
now. Come see examples
of which of these
strategies continuing
education programs are
currently using and find
out projections of up
and coming trends.
Monday, 2:00 PM, Heather
Dimitt
Hot New Programs:
Roundtable
Learn what’s working for
others in the state and
share ideas about
successful new programs
in adult and continuing
education. A great
opportunity to network
and learn from your
colleagues from around
the state!
Monday, 2:00 PM
Funding Options for
Georgia’s Service
Members, Military
Dependants and Veterans
Discover other sources
of student education
funding that you may not
yet be using! Examples
of funding that will be
discussed are: Tuition
Assistance for Active
Duty, Reserve, and Guard
Members; The different
GI Bills and the
potential to use them on
continuing education;
MyCAA funding; Chapter
31 VA Vocational
Rehabilitation funding.
Learn what colleges need
to do to pursue approval
for the various types of
funding. Also discussed
will be best practices
for marketing to
military students.
Tuesday, 9:00 AM, Tim
Reynolds
Data to Collect, Reports
to Run
There are eight reports
you must be generating.
These reports guide your
programming, marketing,
operations, sales and
financial decision.
Discover what data to
collect and how to
generate the reports.
Eight perspectives give
you the information you
need to stay on track.
Tuesday, 9:00 AM, Greg
Marsello
Developing Certificate
Programs: Roundtable
Certificate programs can
be one of the best ways
to add quality and
revenue to your
department. Join
education professionals
from around the state to
discuss the latest
trends in developing
certificate programs.
Tuesday, 10:00 AM
Building Your Strategic
Plan
You wouldn’t set sail
without a map, would
you? In the same way,
you must have a two-five
year strategic plan.
Find out the twelve
components of a
successful strategic
plan. Plan for the
future now. Know where
you’re going, and when
you get there!
Tuesday, 10:00 AM, Greg
Marsello
Why Winners Win –
Closing Session
Some 25% of all
continuing education and
lifelong learning
programs are true
winners. Learn the seven
reasons winners win and
how your program can
join the list. Create
your success on proven
strategies and become a
winner yourself!
Tuesday, 11:00 AM, Greg
Marsello
Additional Sessions – We
have a few additional
breakout sessions still
in the works! Keep
checking back for
further updates! |
